The Sweetest Sound We Hear
What is the best thing you ever hear? Some would answer that it is a beautiful melody played by a skilled instrumentalist. For a parent, it might be the laughter of their child. Others would recite a phrase or quotation that has a great impact on their life.
I maintain that the sweetest sound we hear is when someone calls us by name. Nicknames are fine. The filler phrases we use to be goofy are good for a laugh. But to hear someone call out your name is important. It shows meaning and validation. In the video below, Coca-Cola hits the nail on the hear. I think you’ll find it a refreshing 3 minutes of your day.